I’ve been hearing a lot of this electro beat music, done with mackie mixer maybe, from my son’s room lately, in fact, I got to sing it along in irritated teasing, it’s not hard to memorize actually since the lyrics are repeated over and over again the whole time … ‘Oppa, Gangnam Style, ‘Oppa, Gangnam Style’ and call it a mom’s instinct to inquire why this sound and what’s with this sound, I guess I kept forgetting I got a teenage son who consumes so much of Super Junior, Justin Beiber, One Direction.. etc.
But this is one exchange where moms learn from their sons, so my son begun unfolding layers of this ‘Gangnam Style’ info and to my surprise, really I’m surprise. I’m a real YouTube junkie, I really waste my time watching videos how others wasted their time, and this is the first time I saw a music video with over 32 million views in just a matter of weeks, very impressive! With this popularity, my curiosity was fired up to watch it through.
Music videos aren’t just series of episodic moving pictures, some depicts deeper meanings of the social context where they’re produce at, in the same manner that this ‘Gangnam Style’ video depicts a story of the kind of pop culture this video represent.
This music video features this Korean chubby rapper called ‘PSY’, and at the same time the composer. Gangnam is an upscale district in Seoul; they say it’s like a Beverly Hills of USA in SKorea. But the video depicts PSY in not so ‘Gangnam’ moves, some scenes you can see him in a bus ride, in elevator, sitting in a bowl, nothing of a Gangnam|Beverly Hills culture from this guy, yet he kept saying ‘Gangnam Style’.
My realization is that, yeah, it’s a paradox, indeed it was. And I think this is the whole point of the entire video, often we kept saying we’re this, we’re posh, but truth is our style depicts otherwise. We’re portraying the person we’re not.
Josh Groban had in fact posted on Twitter that “It’s a gangnam style world; we are just living in it.”
Here’s the music video … ‘Gangnam Style’ by PSY